Qhove - "World of Good"
Qhove tea and coffee is ethically sourced from equatorial nations that are disproportionately affected by climate change. Proceeds from Qhove’s World of Good initiative will fund climate aid to the nations where our coffee and tea are sourced.
The packaging for World of Good is inspired by nature in order to relate to the climate relief goals of the brand. The blue sky background is used throughout the packaging as a reflection of climate, and the silhouetted birds in the logo reference the preservation of at-risk species.
The World of Good tea packaging is based on the leaves black tea comes from. It is sourced in Kyoto japan, and the tea bags hanging from the leaf packaging references the plant as the direct source of the tea.
The World of Good mug packaging is based on the Kyoto tea farms overlooking Mt. Fuji. The sun graphic emphasizing the lettermark and further relates to climate and Japan itself.
